A website audit is critical for any webmaster that is attempting to achieve online success. It is not enough to have a website up and running; you must continually maintain and improve it to retain repeat visitors and customers. Website audits are designed to find and resolve problems so that your website can continue to provide excellent services to your website visitors. Many tools can be used during an audit to help ensure the process runs smoothly and efficiently.
During a website audit, you will discover the following topics: website usability, website functionality, website security, and website structure and maintenance. While most of this information is common knowledge, it is important to review the audit report in detail to ensure you have absorbed all relevant information. A website audit generally consists of two components: a technical audit and a visual audit. A technical audit will analyze the functionality and security of the website and identify any potential issues. This step is typically performed by a separate team than the website audit as they work individually to identify potential website vulnerabilities and develop a solution to prevent further website damage.
While performing the technical audit, you may come across many issues which were not considered during the design and development stages. To resolve these issues, the team under your supervision will create an HTML validation checklist. The HTML validation checklist contains a list of items that should be checked during website audits. The items selected for the HTML validation checklist must pass the test, which was set by the developer during the website audit process. If the item passes the test, it will need to be validated against the website’s database to ensure that the data provided to the user is accurate and that the website complies with the standards set by the World Wide Web Consortium (W3C). In addition to validating against the database, the HTML validation checklist will also validate against the source code.
While performing a website audit, it is important to identify the best practices followed by the organization in terms of website design and development. This is the first step towards the process of improving the website’s rankings in the search engines. If you compare several companies, you will find that some specialize in website audits that focus on SEO and other factors such as link building while others focus on ensuring that the website is safe from malware and other threats. A comprehensive list of all the web site risks and the corresponding recommendations is crucial to the long-term success of the company.
While conducting a website audit, you will come across several technical issues. You can choose to ignore them or fix them according to your discretion. Some issues which are considered to be technical can be resolved with a simple software solution whereas there are situations when the only solution is a complete re-design. As a website audit tester, you will be in a position to identify the right approach to resolving technical issues so that your company does not lose out on its potential customers.
Design and Structure
Conducting website audits will also help you evaluate the website design and development strategy adopted by your competitors. With this information, you will know what steps you need to take to improve the user experience and hence improve ranking. Ultimately, conducting a website audit tool will help you make sure that your website is optimized in the right way to increase traffic and thereby improve user experience. By improving your rankings, you will also get a competitive advantage over your competitors.
Another important task associated with a website audit is to look into the website architecture. By doing this, you will gain an understanding of how the website is constructed and how it interacts with the internet. This helps in identifying gaps in functionality which will subsequently lead to a website redesign. The audit also enables you to identify any security vulnerabilities that may be exploited by hackers to gain access to your website. Through the website audit checklist, you will be able to identify the areas that require improvement and make sure that these improvements are carried out.
In conclusion, conducting a website audit is vital if you want to ensure website success. You need to identify the gaps in functionality that exist and address them accordingly. You will also be able to improve website functionality by addressing usability issues, SEO practices, website content audit and website architecture. All the improvements made will go a long way in helping your website achieve its objectives and thus improve the user experience.